CUSTOMER PROFILE

PointMe is a new digital out of home (DOOH) advertising technology that can transform every sign, billboard, building or object into clickable, bringing to Offline media an Online experience and interactivity. By that PointMe makes the customer’s Out of Home (OOH) platform out-stand, more measurable and much more proactive.

WHAT PointMe NEEDED

To develop a location-aware advertising service to allow the user to point a mobile phone to a billboard or any other POI to receive personalized marketing promotions.

To make that happen, PointMe uses hardware modules on billboards to allow the phone to determine if a mobile device points to a specific module and to receive relevant offers.

SOGO RESPONSIBILITIES

To design and develop a cloud-based platform, a mobile SDK for Android and IOS devices to determine the position and orientation of the device using internal phones’ sensors as well as PointMe modules (PMM), which transmit BLE signals with a defined payload.

Sogo was responsible for the complete lifecycle of the cloud and mobile software development –product management, design and architecture, development and cloud deployment.

THE RESULTS

Sogo designed, developed and deployed a cloud-based platform for the management of POIs, customers, devices, advertising campaigns, native IOS and Android mobile apps. The app alerts the user when a mobile device is pointed towards a POI and displays the relevant marketing campaign promotions.